BIC unveils new brand identity
Starting from January 1, 2026, BIDV Insurance Corporation (BIC) officially launches its new brand identity. This marks an important milestone in BIC’s 20-year development journey, demonstrating a strong commitment to innovation and a strategic repositioning toward a more modern, proactive brand aligned with trends in the non-life insurance market. The rebranding also reflects BIC’s new vision: to become one of the Top 3 non-life insurance brands in the market, achieving sustainable and comprehensive growth in the digital era.
A new look and strategic direction for the digital age
BIC’s new brand identity is built upon the iBIC value system, consisting of Innovation, Beyond, Insightful Caring, and Certainty. These four values are considered the “brand DNA” of BIC in its new development phase, serving as the foundation for all activities and guiding strategic thinking and innovation in the digital era.
Inspired by the concept of “Round Sky – Square Earth,” the new BIC logo is developed from the core values of its parent bank, BIDV, featuring a golden apricot blossom circle and a stylized square block representing four interlocking protective arms — symbolizing peace of mind, connection, and BIC’s 20-year legacy. These elements are designed in a minimalist, modern style to enhance digital adaptability and align with international design trends.
The new brand identity will be implemented consistently across BIC’s entire system, from business offices and printed materials to communication assets, operational documents, and digital platforms. This transformation goes beyond visual changes, reflecting BIC’s determination to evolve into a modern, agile insurance enterprise that proactively creates value for customers.
Alongside the new identity, BIC has also defined its mission for the next development phase. For customers, BIC aims to deliver proactive peace of mind through a comprehensive insurance platform. For the community, BIC aspires to contribute to building a proactive society and fostering sustainable development. For shareholders, the company is committed to generating sustainable growth and long-term profitability through a comprehensive and effective business strategy. For employees, BIC seeks to provide opportunities for personal development and empower each individual to build a sustainable career in a professional and inclusive working environment.
A new beginning for BIC’s next journey
Together with the new brand identity, BIC officially introduces its new slogan: “Insuring the future together”. This slogan affirms the company’s past journey and sets a strong direction for the future. It is not merely a tagline but the culmination of 20 years of building trust, during which BIC has consistently accompanied customers with dedication, transparency, and integrity in every commitment.
From this 20-year milestone, BIC chooses to reposition its brand to embark on a new journey — a journey of shaping the future, elevating its brand, and affirming its position as a pioneering insurance enterprise, confidently moving forward with customers and society.